Best Super Bowl Ads #2: TIE “Doberhuahua”, Audi A3 and “Terry Crews and The Muppets”, Toyota.
Not all Super Bowl ads in 2014 were inspirational and schmaltzy—there were the usual complement of humorous ads too. One of the funniest was Audi’s Doberhuahua ad. It starred the evil offspring of a Doberman and Chihuahua, the result of compromise between a couple who couldn’t decide which dog they wanted.
The overall message… Compromise is bad, and the A3 is a no compromise vehicle. Funny and memorable, exactly what a successful light-hearted Super Bowl commercial should be.
However, giving it a good run for its money, is this delightful piece, featuring the kings of lighthearted humour The Muppets, and former NFL player, Old Spice viral ad sensation Terry Crews.
The message, if there is one, is that the Toyota Highlander is big, which it is. But it is best appreciated for what it is, a surreal and odd romp through the unusual world which Crews and the Muppets inhabit.
Worst Super Bowl Ads #2: “Fritos Chicken Enchilada Melt”, Subway
At first, I had to believe that this advert was a joke, or parody. The ad did not feature on the official Subway channel, or the YouTube “Super Bowl Advert” playlist. The first information I saw about it came by way of tweets of a single still image, featuring US Swimmer Michael Phelps.
— Annie Barrett (@EWAnnieBarrett) February 3, 2014
It seemed too much like a Photoshop job, and a bad one at that. The cutout seemed a little amateurish, the sandwich just looked gross.
But lo and behold, it really was an ad, for a genuine product, which is apparently actually available at Subway restaurants in the US.
Perhaps the most ironic thing was that this commercial still ended with the usual “Eat Fresh” tag line.
For those who don’t know, Fritos are a fried corn chip (nothing fresh about that) which is best described as a cross between a Dorito and a Quaver. A footlong variety of this “Fresh” sandwich can easily top 1400 calories, over 2 grams of salt, 111 grams of carbs and over 80 grams of fat. For comparison, that’s as much salt as a Big Mac, more than twice the carbs, and three times the fat and calories. Yikes.
The issue with this was simple. It didn’t look good (though I’m sure it’s delicious, based on the reviews I’ve seen), the message was confused, and off-brand, and the “Stars” seemed to be phoning it in.